Press

Handcrafted and One-of-a-kind, the Chosen line celebrates every individual’s unique gift to the world.

(LOS ANGELES, California) – April 1, 2013 – With a passion for artistic luxury, JosephNicola, a lifestyle brand known for its handcrafted, limited-edition, custom furniture has launched a line of equally unique handbags.

Two years in the making, and now on display at the JosephNicola Gallery at the Montage Beverly Hill hotel, the new Chosen line of handbags adheres to the same heirloom- quality standards of creator and artist Joseph Elias’ furniture creations while introducing an inventive blend of statement aesthetics and intuitive functionality never before seen.

“ Chosen represents our commitment to the true fundamentals of design, form, function and quality,” says Joseph. “Like our furniture, Chosen handbags are meant to be passed down to your children and grandchildren.”

Each Chosen handbag boasts a distinctive, circular handle in gold, sterling silver or nickel, but with endless combinations of skins, metals and fabrics, no two are alike. In fact, each bag is signed, numbered and registered, and constructed to last for generations.

“We wanted to create the perfect handbag, so we threw out everything we knew and started from scratch,” says Joseph. “The result is a unique, but classic look that can last 50 or 100 years.”

Each one-of-a-kind handbag, priced from $2,350 to $27,995, takes two months to create and is handcrafted using the finest materials, such as alligator, silk and hand-forged 24k gold. Joseph insists on 100% U.S. craftsmanship and materials in an effort to preserve the knowledge of third- and fourth-generation artisans.

“My hope is that the JosephNicola brand will help keep these irreplaceable skills alive,” says Joseph.

Joseph designed Chosen to honor and celebrate the ways that he believes each person is selected to fulfill on his or her life’s purpose.

“We are all people chosen as God’s creation to share our individual uniqueness and make a difference,” said Joseph. “I believe my artistic ability is a true gift from God and Chosen represents my commitment to honor my blessings and celebrate my love of artistry. My hope is for each woman who carries this handbag to be inspired to share her unique gift with the world.”

About JosephNicola

JosephNicola is a brand of handcrafted, one-of-a-kind luxury products. Located on the ground floor of the Montage Beverly Hills hotel, the JosephNicola flagship store is home to limited-edition, heirloom- quality furniture and handbags. JosephNicola’s expanding line of products caters to the luxury lifestyle experience, and is inspired by creator Joseph Elias’ bold design and passion for using the finest materials, age-old techniques and innovative technology. The JosephNicola Gallery is at 216 North Beverly Drive in Beverly Hills, California. For more information, visit www.JosephNicola.com.

info@josephnicola.com or call 847-844-9500

Glow-in-the-Dark Handbag steals the night. JosephNicola unveiled its latest creation in handbags Thursday night at their Red Carpet event in Beverly Hills. The Chosen Sport line-up, which included three classic colors in black, gunmetal, and navy, had an unexpected surprise, Glow-in-the-Dark lining!

“ Finally, I can see what the hell is in my bag”, said Diana Gross, one of the guests at the red carpet event. “The lining made of photo luminescent, or phosphorescence, fabric glows bright for hours after being exposed to light for just minutes. A patented new process encapsulates photo luminescent crystals into a waterproof, breathable coating that is bonded directly into fabric. Both phosphorescent green and blue glow-in-the dark linings are part of the JosephNicola Trademark”, explains Jessica Klass, a spokesperson for the brand.

“ When you see the interior of the handbag glowing you’ll know its JosephNicola”, says Joseph.

“ We’re always looking for innovative ways to make style a pleasurable experience”, adds Joseph, and how many times do you find yourself digging around in the inside of your dark handbag trying to find something? This fabric illuminates the entire surface of the interior of the bag, it’s amazing!”

The JosephNicola Chosen Sport Handbag retails for $1750 and is now available exclusively at JosephNicola in Beverly Hills Ca. or at JosephNicola.com

Durable luxury, innovative material, and unique style coupled with American master craftsmanship defines the JosephNicola brand. Made Exclusively in the US.

Visit http://www.JosephNicola.com for more information.

Contact info@josephnicola.com or call 847-844-9500

More than just another designer, JosephNicola has embarked on what it calls a fashion revolution, "Do it better, do it different, and by all means, do it in America."

New York, New York (PRWEB) May 17, 2013
JosephNicola launches its new line of American-made luxury handbags. Joseph's vision for the new collection of handbags is inspired artistic elegance; his goal was to unite distinctive characteristics of beauty, grace and elegance with fortitude, strength and boldness. "Those same characteristics are inherent in American values and it's what our brand is built on, I can't see doing it any other way," explains founder Joseph Elias.

Many luxury brand labels touting places like Paris, Italy and London in their label name are not actually manufactured in those countries at all, in fact, most luxury manufacturing has been shipped out of those countries as well and are now made in China. "I'm proud to be an American designer and actually manufacture in New York and Chicago," says Joseph.

Even so-called "American" brands putting an American flag in their branding and then manufacturing overseas is just wrong and misleading. Joseph's outspoken view on that matter is shared with many, according to a recent Harris poll; two-thirds say that buying American goods is very important for keeping jobs here at home. Another 75 percent agreed that a product needs to be manufactured within the U.S. to be considered American.
Joseph has created a unique vision for fashion that unites art and function, sensibility and originality. The handbag reinvented, chosen as a fresh new semblance of a new American tradition of innovation. Quickly becoming known for timeless design, these cherished figures of elegance exemplify a unique mix of innovative and legendary American quality and craftsmanship re-discovered in a new luxurious style.

JosephNicola's focus on reinforcing the values upon which the brand was founded, humility, passion, quality and made in America craftsmanship has set it apart from its competitors. JosephNicola is able to claim a unique distinction in its brand positioning, pairing timeless, classic sophistication and artistic, trendsetting style with uncompromising attention to American-made quality.

The passion for respect and care towards others are values that have been instrumental in the brand’s reputation for quality and relevance.

JosephNicola in Beverly Hills, New York & Chicago represent a bold approach to design and fashion that redefine luxury.

For more information or to schedule an interview, contact info@josephnicola.com or call 847-844-9500